NetReflector & Potentiate Merge

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Potentiate and NetReflector partner to expand markets and capabilities

Potentiate is thrilled to announce its expansion to the US, recently acquiring a significant stake in NetReflector, a Fast 500 company based in Seattle, specialising in customer experience programs. The expansion complements Potentiate’s increasing global reach, with established offices in Sydney, Melbourne, Kuala Lumpur and Tokyo.

Henry Cheang, Group CEO of Potentiate, said, “At Potentiate, we have invested millions in developing ground-breaking technologies and methodologies, and it’s about time we shared our best practice approach with one of the largest markets in our industry”.

Both Potentiate and NetReflector were established over 20 years ago, dedicated to leveraging the power of data and technology to drive insights and action for our clients. Their respective client bases span some of the world’s largest multi-nationals including Toyota and Microsoft. “NetReflector was founded on providing our clients with high impact, innovative research solutions”, said Gary Nicholas, President of NetReflector. “Our partnership with Potentiate allows us to continue that tradition and leverage additional capabilities to ensure our clients are connecting with their customers in the most compelling ways possible.”

Going forward Potentiate and NetReflector’s combined expertise will be of great benefit to all existing and prospective clients. “NetReflector is a great fit for our business and we welcome them on board as part of our global network” Cheang added. NetReflector will continue trading as ‘NetReflector, Inc.’ however, will reference the partnership with the further suffix ‘Part of the Potentiate Global Network’.

About Potentiate
Potentiate is an award-winning data intelligence company. It helps clients make sense of data, connect with their customers and improve their lives. With over 20 years in the Australian market research industry and with technology as the enabler, Potentiate specialises in the following:

  • Customer Experience Management (‘CEM’) – delivering programs that improve your customer experience.
    Research and Consulting – helping our clients understand their customers and their market.
  • Data Visualisation and Integration Portals – delivering key insights in a meaningful and engaging way.
  • Text Analytics – providing our clients with a toolkit for uncovering topics, relationships and sentiment from structured and unstructured data.
  • Sample Provision – delivering high quality sample to the market and social research industry so they can achieve their research objectives.

Potentiate was awarded the Temkin Group 2016 CX Vendor Excellence (CxVE) Award – globally recognizing excellence in delivering CX products and services that improve customer experience outcomes.

Its experience spans a broad range of industries including Automotive, Finance, Lifestyle and Leisure services, Retail, Telecommunications, Travel and Tourism, FMCG, Utilities, as well as government departments.

About NetReflector
NetReflector is a full-service marketing insights firm specializing in customer experience and product development research. NetReflector provides organizations with a single source for managed feedback solutions, comprehensive market research, and Enterprise Feedback Management (EFM) software.

An industry innovator since 1997, NetReflector combines leading edge data collection technology solutions with deep subject matter expertise to deliver innovative, high value, high impact research to the world’s leading organizations and Fortune 500 brands.

NetReflector has been a five-time recipient of Deloitte Technology’s Fast 500 and Fast 50 awards, as well as a three-time recipient of the Inc. 500 Award

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